 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Meeting
Notes - November 2000
7:00 - Introduction Stephen Moses, Robert O'Leary, David Ross 7:10 - USC Professor Presentation William H. Crookston, Ph.D. Bill Crookston's career combines over 40 years of selling, sales management and entrepreneurial experience with academic and consulting assignments. He has owned and managed two manufacturing and marketing businesses and has lectured in Entrepreneurship Studies, Sales Management, Personal Selling, Industrial Marketing and Marketing Management in the California State University system and at USC. He is a Professor of Clinical, Entrepreneurship, in The Lloyd Greif Center for Entrepreneurial Studies at the Marshall School of Business at the University of Southern California where he is the Coordinator of Undergraduate Studies. He teaches a full range of executive level, MBA and undergraduate students. In 1998, he was Distinguished Visiting Professor of Entrepreneurship at the University of the South Pacific, MBA Programme, Fiji. In 1999, Mr. Crookston was Visiting Professor at the University of Vienna. His consulting practice centers on being a 'CEO Coach' to owner/managers, but also includes many sales management and sales training assignments with emergent companies. He is a sought after speaker and trainer with a long list of speaking engagements which deal with sales and marketing issues, business plan writing, motivation and governance of start up firms. Bill is a recognized expert on network marketing. A former President of the Sales and Marketing Executives Association of Los Angeles he has served on the Board of Directors of the International Sales and Marketing Executives Association. He is a Certified Marketing Executive. He has been the President of the Santa Monica Junior Chamber of Commerce and served for ten years on the Santa Monica City Personnel Commission. He was President of the Santa Monica Chamber of Commerce in 1996-97. He has been a member and officer of the Rotary Club of Santa Monica for 20 years. Crookston received his BA in Economics from Stanford University (1957), an MBA in Marketing (1967) and an MS in Business Administration (1974) from USC and a Ph.D.(1990) in Executive Management from The Claremont Graduate University. Bill is a Fellow of the Price Babson Institute. 7:30 - Company Presentation ChannelAutomation
Channelautomation.com (www.channelautomation.com) is a provider of portal-based channel management solutions, which enable manufacturers to quickly and efficiently: increase the velocity of business through channels, create, manage and measure marketing and sales programs for channel partners, enable partners to manage their participation in these programs, profile partners and measure their ROI for better demographic targeting, profile products and measure their ROI over the product lifecycle, provide partners with relevant information on vendor news, products, support, and programs, communicate channel and sales-based information easily within a company. 7:50 - Q & A 8:00 - Company Presentation PurOptix
PurOptix' mission is to become the leader in the design and delivery of cost-effective, high-bandwidth optical networking systems for the delivery of integrated services including telephone, television, HDTV, video, Internet access, low speed serial and ultra high-speed data. The Company has developed a proprietary fiber optic based networking system called the PurOptix AON (Advanced Optical Network) System. The network system utilizes PurOptix proprietary software called ROCkware TM , the PurOptix POD TM , a fiber optic gateway device at the customer premises, and the PurOptix Portal, a unique digital set-top device that includes high-speed Internet access via the television. PurOptix products are designed to allow Utilities, Telcos, and Cable TV companies to offer a variety of services and content on a future-proof, all fiber-optic based network, delivering new revenue streams and a completely flexible business model. The founders began developing this technology in 1996, incorporated in 1999, and have successfully entered into letters of intent to implement system design and pilot installations with a telecommunications enterprise and two Utility companies in 2001. The Company has a competitive advantage because it has developed a superior platform that outperforms traditional "broadcast-based" HFC (Hybrid Fiber/Coax) and the latest PONs (Passive Optical Network) solutions in bandwidth and return on investment. The Company is seeking financing from institutional, venture, and strategic investors. 8:20 - Q & A 8:30 - Sponsor Presentation Rare
Medium
The modern e-commerce arena requires an informed business model as well as a specialized mix of the latest technology, cutting edge design and contemporary marketing techniques. Rare Medium's (www.raremedium.com) success is based on its recognition of the fundamental importance of strategic planning, which allows us to develop solutions that go beyond the scope of a project, to exceed and redefine short and long-term objectives. The diversity and experience represented by our staff allows us to bring together a variety of backgrounds and sensibilities in order to identify new or untapped opportunities in the marketplace. Their in-depth knowledge of industry issues and the current market provide our clients with a high degree of expertise and accountability. Rare Medium's strategic business planning organization comprises experienced online consulting teams who provide our clients with a comprehensive assessment of their current environment, including recommendations for ongoing success in the digital marketplace. These teams define strategic paths and implement major-industry client solutions. Our client-focused, user-centered methods, developed using proven strategies, mean our recommendations will always be relevant to the continued growth and success of your firm. 8:50 - Q & A 9:00 - Closing remarks: Stephen W. Moses, President, SCVN.org |